Brand activation magician
Bring David into the event for close-up interactions, a featured live moment, or custom magic built around the campaign idea.
Make the product part of what people experience
Brand activation entertainment people can hold, choose, and react to.
David Bonfadini can build your product, message, or campaign idea into custom magic, a live appearance, and original content.
Start with what the audience should do and remember. Then decide what belongs in the room, on camera, and in the campaign.
Start with participation
Interactive brand experiences give the audience something to do.
A logo behind a performer is still a logo behind a performer. A stronger activation makes the product, message, or audience choice part of what happens.
David can discuss custom material in which guests hold the product, make a decision, inspect an object, or help create the reveal. The exact idea depends on the brief, safety limits, product, setting, and development time.
This is experiential marketing entertainment built around participation. The audience is not asked to stand nearby while the brand waits for attention. They get a reason to step in.
Live, filmed, or both
Choose the pieces that serve the campaign.
Custom branded magic
Develop material that uses the product, message, or audience detail as part of the effect when the brief and timeline support it.
Product launch entertainment
Create a reveal, live appearance, or audience moment that gives the launch something people can experience together.
Original campaign content
Commission branded videos for the company’s channels or discuss content and agreed distribution on David’s channels.
Build one idea across the room and the screen
Audience engagement entertainment can become campaign content.
Live reactions can give a video energy, but the cameras should not be an afterthought. Decide what the finished content needs before the event. That includes the story, shots, permissions, edits, aspect ratios, usage, and approval path.
David has spent years performing for the camera and building The Magic Crasher across English and Spanish channels. His two YouTube channels have more than 640 million combined views. Those figures describe his existing work and do not promise campaign reach.
For teams seeking corporate entertainment with social media content, the proposal separates the live performance from production, editing, content usage rights, posts, and distribution. Everyone can see what is included before work starts.
A useful brief beats a vague theme
Tell David what the brand needs people to remember.
Start with the campaign goal, product, audience, date, location, and desired action. Add the language the brand must use, the claims it cannot make, visual rules, product-handling limits, and the approval process.
If filming is involved, include where the finished work will run, who owns the footage, how long the rights last, and whether David is expected to post. If creators, guests, or employees will appear, plan permissions before the cameras roll.
The response to the brief can then separate creative development, rehearsal, live performance, filming, editing, usage rights, and agreed social distribution.
Proof before the pitch
A performer and creator in the same brief.
David has more than three decades of magic experience. Selected clients include Red Bull, Blizzard Entertainment, X Games, Rockstar, Nixon, SPY, OLIPOP, and the San Diego Gulls.
He has built The Magic Crasher through years of performing, filming, publishing, and learning what earns a real reaction. That mix is useful when a campaign needs to work in front of guests and through a screen.
Current service areas
Brand activations in four key markets.
David’s site currently covers Los Angeles, Orange County, San Diego, and Las Vegas. Availability, travel, production needs, and venue access are confirmed for the exact project. No local office or guaranteed date is implied.
Los Angeles corporate magic and brand activations
Orange County corporate magic and brand activations
San Diego corporate magic and brand activations
Las Vegas corporate magic and brand activations
From brief to proposal
Define the experience before you define the deliverables.
- Share the campaign. Goal, audience, product, message, date, location, brand rules, and approval path.
- Choose the experience. Live activation, product reveal, original video, event hosting that fits David’s verified experience, agreed social posts, or a combination.
- Confirm the rights. Creative work, performance, filming, edits, usage, posting, travel, and approvals are written into the proposal.
Before you book
Brand activation questions.
What can a brand activation include?
A project can include custom magic, a live appearance, event hosting that fits David's verified experience, original branded video, filming around the event, and agreed social posts. The proposal lists each included part.
Can David build the product into the magic?
Yes, when the product, message, safety requirements, and timeline support it. The creative idea is reviewed before it is promised.
Are social posts included with a live appearance?
No. Live performance, original video, content usage rights, and social distribution are separate unless the proposal includes them.
What should a brand send in the first brief?
Send the campaign goal, product, audience, date, location, brand rules, required message, prohibited claims, content needs, usage plan, and approval process.
Bring the real brief
What should people do, feel, and remember?
Send the campaign details. David’s team will reply by email to discuss fit, availability, and the work involved.